Essays Reading list

Book notes

Never Enough: From Barista to Billionaire by Andrew Wilkinson

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier

Obviously Awesome by April Dunford

Gap Selling: Getting the Customer to Yes by Keenan

Why Nations Fail: The Origins of Power, Prosperity, and Poverty by Daron Acemoglu and James A. Robinson

Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath and Dan Heath