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Somewhere on the coast of Oaxaca, Mexico.

What's up, I'm Emil(s)!

I’ve spent the past decade studying how companies grow, running 1000s of marketing experiments (big flops, big wins), and generating many millions in pipeline. I’ve worked with 15+ startups and scale-ups on marketing and growth across four continents, in roles ranging from in-house positions to consulting.

Currently, I’m tinkering at First.Name—a GTM studio focused on making outreach more thoughtful, creative, fun, and effective.

Flaneur, surfer, adventurer, tropicalist, optimist, and deep generalist.

‍

Yes
  • Non-zero sum games
  • Long-term games with long-term people
  • Palm trees
  • Italian food
  • Mexican food
  • Mom's food
  • Surfing
  • Remote work
  • Aesthetics
  • Humour
  • Prosperity
  • Experiences and adventure
  • Authenticity
  • Growth
No
  • Zero-sum games
  • Shopping malls and suburbs
  • Tribalism
  • Over-optimization
  • Conventional wisdom
  • Mindless consumption
  • Accumulating stuff
  • Elitism
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Thoughts on growing companies, marketing, experiments, slowmading, surfing and everything else under the sun.

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